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AJ Products partners with the Elite Ice Hockey League

AJ Products partners with the Elite Ice Hockey League

AJ Products UK is proud to announce that we will be the official sponsor of referees in the UK’s Elite Ice Hockey League for the 2019/20 season.


Established in Sweden in 1975, the AJ Group has a long history as an official sponsor of the IIHF Ice Hockey World Championship. We have supported the tournament every year since 1989. In both the Elite League and IIHF, we are proud to feature our logo on the referees’ shirts because, just like us and our products, referees make a big difference without ever stealing the limelight!


"For many years, AJ Products Sweden have sponsored the Ice Hockey World Championships. For the forthcoming season, AJ Products (UK) Ltd are pleased to be sponsoring the UK Elite League," said UK Managing Director, David English. Elite League chairman Tony Smith added, "AJ Products have a high-profile in ice hockey sponsorship, so we’re thrilled that they’ve chosen to add the Elite League to their list of partners. We look forward to seeing our game officials proudly wearing their logo on their jerseys this season."


"With AJ’s passion for health and wellbeing in the workplace, utilising our active furniture, what better sport to sponsor to demonstrate what is possible through dedication and fitness," says David.


AJ Products is committed to making workplaces happier and healthier places to be. There is extensive research to suggest that a sedentary lifestyle can lead to health conditions including obesity, type 2 diabetes, cancer, heart disease and musculoskeletal problems, even if the person does regular exercise. At AJ Products, we think staying fit and healthy should be something that anyone can do. Given the long hours many adults spend sitting down while at work, it is essential to combat this issue in the workplace: a concept that is increasing in popularity with businesses across all sectors. We encourage workers to get fit at their desks through our range of affordable sit-stand desks and active office furniture. Moreover, our solutions extend to all types of workplaces including workshops, manufacturing facilities and warehouses. Our wide range features modern furniture with smart features designed to improve ergonomics, increase efficiency, inspire creativity and happiness, and last for many years. We want people to love their workplace.


It is this dedication to helping people to perform to the best of their ability that inspires our passion for supporting athletes at the top of their game. AJ Products wish every team in the league the very best of fortunes over the next eight months.