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AJ Products UK turns 20!

AJ Products UK turns 20!

AJ Products celebrates 20 years of improving workplaces in the UK.

September 2019


In 1999, AJ Products opened its doors in the United Kingdom to share its unique Scandinavian outlook on how to improve the workplace with British businesses from all sectors. Since then, we have expanded our product range and services to be able to supply and install premium office furniture, school furniture, lockers and changing room facilities, canteen furniture, shelving and racking, premises management equipment and much more.


Our combination of over 20,000 quality products, expert knowledge, in-house design and manufacturing, and high service levels allows us to offer smart solutions for every workplace. The broad range features modern furniture with smart features designed to improve ergonomics, increase efficiency, inspire creativity and happiness, and last for many years.



Started by Anders Johansson (the AJ in AJ Products) in 1975 from his parents’ basement in Hyltebruk, Sweden when he was just 19, the AJ Group has expanded across northern and eastern Europe in the years since to become the 19-country-strong company that it is today. Still a family-run business, the AJ Group now has over 800 employees and two factories. Today, we sell 24,000 chairs and 11,000 desks every month.


Chosen by The Telegraph earlier this year to represent Great British Business, AJ Products UK is proud of its mixed heritage. We embrace our Swedish roots but add a distinctly British twist, choosing the best manufacturing partners from around the UK to join our own manufactured products and those we source from across Europe in order to be a brand that customers can rely on for quality and choice.

Surprisingly More


One of the things that separates AJ Products from the rest of the field is the breadth of the range on offer. The company started life as a supplier of materials handling equipment but, since then, has grown and diversified to cover all aspects of workplace furniture and equipment. Our motto is "Surprisingly More": a sentiment that can be applied to our extensive product range, our quality and our service levels. First coined by a customer, it sums up who we are as a company. As a growing business in the UK, our customers do not always know our name beforehand but, by exceeding expectations, we hope they remember it afterwards!


Everything we do, we do with a passion to deliver the best solution for each workplace. We sell tables, chairs and shelving, but that is not what our customers buy from us. They buy nicer offices, practical warehouses and better workplaces.



The close relationship between product development and our factories is a huge strength for AJ, allowing us to stay at the forefront of new product design and maintain high quality levels while minimising our environmental footprint. Thanks to our in-house design and production, we can develop flexible solutions tailored to suit any business.

Looking to the future


Businesses are becoming increasingly aware of the importance of employee health and wellbeing. There is little doubt that the workplace of the future will place greater emphasis on solutions that encourage physical activity during the workday to combat the negative effects of prolonged sitting and improve employee productivity.


Ergonomic design has been one of the cornerstones of AJ Products’ interior solutions and product development since the very beginning. Throughout our range we have put a focus on functionality and ergonomics to help make workplaces safer, healthier and more convenient for staff. In recent years, we have dedicated our years of experience to developing a range of sit-stand office furniture to combat the dangers of sedentary behaviour. There is extensive research to suggest that a sedentary lifestyle can lead to health conditions including obesity, type 2 diabetes, heart disease and musculoskeletal problems. We encourage people to get fit while they work through our selection of affordable sit-stand desks and active office furniture. Moreover, AJ Products is uniquely situated to be able to help businesses across all sectors prioritise employee wellbeing as our solutions extend to all types of workplaces including workshops, manufacturing facilities and warehouses.



We are dedicated to making workplaces happier and healthier places to be. As part of our commitment to healthy and active lifestyles, AJ Products is proud to be a member of ukactive, a not-for-profit organisation comprised of over 3,500 members and partners from across the UK active lifestyle sector whose aim is "to get more people, more active, more often". Employee health is a responsibility we take seriously and we aim, not just to provide solutions, but to raise awareness among businesses large and small.

A familiar face



Thirty years after the AJ logo first appeared on a sporting uniform, AJ Products UK was proud to announce in September 2019 that the company will be the official sponsor of referees in the UK’s Elite Ice Hockey League for the 2019/20 season. The AJ Group has a long history as an official sponsor of the IIHF Ice Hockey World Championship, supporting the tournament every year since 1989. Look out for the distinctive red and yellow AJ logo at sporting stadiums throughout the country.


For more information on how we can support your business, chat with us online at ajproducts.co.uk or call us on 01252 359760 to speak to our sales team.