Contemporary style meets classic elegance at Löwengrip Care & Color

Contemporary style meets classic elegance at Löwengrip Care & Color

Löwengrip Care & Color is one of the fastest growing companies in the Swedish beauty industry. When the company's Stockholm headquarters moved to a larger premises, AJ Products was awarded the contract to supply the office furniture and interior fittings. The result was a stylish, trendy and ergonomic work environment.

Isabella Löwengrip, one of Sweden's largest influencers, and Pingis Hadenius started the beauty brand Löwengrip Care & Color (LLC) in 2012. The company develops gentle beauty products designed to make life easier for their customers. The business has grown rapidly since its inception and recently moved a few blocks to new larger premises in an old top floor apartment in Stockholm. The new office retained the building's original features including large windows, high ceilings and creaky wooden floors. LLC turned to AJ to help them make the most of their unique space!


LCC wanted ergonomic workstations that could be tailored to each employee's individual needs. They also asked for smart stylish storage and conference furniture suitable for a small space. Furthermore, noise levels in the open space loft were high so LLC wanted an elegant solution to improve the acoustics. The furniture needed to be cohesive and suit the beautiful old apartment but still feel trendy.


AJ Products and LCC’s interior designer created a stylish and ergonomic interior solution. The MODULUS office furniture range appealed to LLC who chose white height-adjustable desks and white storage with brass details. The desks are combined with light grey, sound-absorbent desk screens and the WATFORD office chair in black, which provides a nice contrast to the rest of the colour scheme.


The office furniture from AJ Products is stylish white, black and grey: a range of colours that complements the building very well. The desk screens contribute to better acoustics in the open office space and create some privacy between the workstations.

The height-adjustable desks allow staff to adjust the desk height quickly and easily so they can vary their working position. There are numerous benefits of this: it strengthens muscles in the back and legs, increases blood circulation and prevents strain injuries. The staff at LLC are very pleased to be able to work standing up for part of the day.

"In our jobs, we take great advantage of anything that can help us be more creative", says Isabella Löwengrip, founder and Creative Director.

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